1. Make a Group
Facebook is all about social networking. Groups offer a brilliant chance to hit into the social networks of your group's members. Groups are easy to create. They are simply Facebook pages where group members can interact with one another, post pictures and videos, and carry on discussions. Having a group page for your business can go a long way to creating a community of interest for your organization or brand. Groups are particularly useful for causes and non-profits with highly focused publics. Brands and businesses can also use Facebook groups.
2. Create a Page
Create a Page related to your businesses on Facebook. Increase your fans on the Facebook page. It costs nothing to have a page for your business. These pages are less interactive than those of a group. There are benefits to having a page instead of a group. Pages are focused on the brand, business or organization; whereas, with groups the focus is on group interaction. The two can work together to give you more coverage. To create a page, you must be legitimate representative of the brand.
3. Plan an Event
Another option for businesses wanting to use Facebook for marketing is to host an event. Events must be time bound. When you set up an event in Facebook you will need to include a start and stop date. If you are launching a new product or holding an event, don't miss a chance to use Facebook to get the word out about it. Each event invitation that you send requires an RSVP so if you want to control numbers for an event like a pre-sale open house. The events page also lets you send out waves of invitations so that you can add to your guest list at any time. You can invite your friends, fans and group members. From within Facebook events, you can send your invited guests additional information about the event to build the buzz and enthusiasm for it.
4. Go beyond Facebook
Use your other marketing communications tools to let you customers and potential customers know about your Facebook presence. Add a link to your Facebook page from your web site. Be sure to include a notice on your e-mail marketing about your Facebook pages. If you are one of the millions of Twitter users, be sure to use this vehicle in your Facebook marketing campaign. Tweet when you create your page thus announcing its presence to your Twitter followers.
5. Follow the of Social Marketing Rules
1. Community members are real, genuine people. If you are a fake with them, expect the community to out you.
2. You have to be polite to the community and respect the other members. This means you should avoid blitzing them with your marketing message.
3. To effectively market in social media, you have to be regularly providing importance to your readers. If you obey the rules, you will be rewarded by your fans.
Know complete Facebook guidelines: http://www.facebook.com/promotions_guidelines.php
No comments:
Post a Comment