How to Use Twitter for your Business

Wondering to use Twitter to give your business an edge over others? If yes then stop wondering. Just get started! Increase your online visibility and reap profits like never before. There is no need to think even twice before starting an account on Twitter. No matter whether you have large or small business, using this social media tool you can see your online business flourishing like never before. Reading further will give you a glance about the tips you should take into consideration while using it.

First things first – Why rely upon Twitter?
Twitter is one platform that lets people share their knowledge with each other. Users of twitter have craving for innovative information, ideas, products, services and opportunities. So, if your business lacks the presence on this huge platform, you are simply unable to reach out to two opportunities – expansion and enhancement.

Businesses of all sorts and sizes are relying on twitter for several reasons rights starting from customer to promoting services. The usage of Twitter varies from one business to another and is subject to the purpose.
Check out a few things that you must take into consideration while making use of Twitter.

• Keep yourself updated - Just set up an account and start tweeting. Make sure that you tweet at least few times a day. It does not necessarily have to be time-consuming a task. You can re-tweet something, reply to the query and just share your views on the article you read.

• Create precise and persuasive bio. Stick to the KISS – Twitter allows you to post tweet limit upto140 characters or less. Keep It Short and Simple mantra. Let people know about your business and products and services that you have to offer. Remember precise bio will help you draw the fancy of maximum followers.

• Be friendly - Twitter is a medium to communicate not to broadcast.  Do not stick to one format. Keep evolving. Making announcements and sharing articles, although, is good, but make sure that you do not follow the same path always. Start a conversation, reply to queries, answer and ask questions.

• Increase your brand with twitter – Twitter is a great platform to establish your business as a ‘Brand’ on Twitter. Create a business page with some information about your business. Add background image with product or contact info details. Start tweets relating to your products and services. Share your business page with your customers so that they can follow you and your customer engagement would be increased. Do some promotion activities over there like Free Sample of the products, quiz, give prizes to best reviews customer etc..    

• Grow your Audience and Engage with your customers – You can directly connect with your customers and future potential customers via twitter. Listen for trending topics in your industry & customer feedback.    

• Twitter for Business Promotion – 200million active user on twitter, they talk about everything like technology, news, shopping etc. it is great way to promote your business on twitter by making a business profile page. Share your business page, product launch, business event & news with the users. Attract new customer towards your business page. Most importantly keep your twitter page with real time fresh content.  

• 3 Free Tools for Twitter and helpful for Business 

1. Topsy - Social Analytics tool offers a good way to trend and compare mentions and replies for up to three profiles.
2.  Twitter Counter - lets you compare the growth of followers, followings and tweet volume for up to three profiles
3. TweetStats - provides a nice overview of overall activity including tweet volume and density plus aggregate daily and hourly tweets:

So, what are you waiting for? Start using this micro blogging tool and take your business to the next level.

Google Android 4.3

Google finally made the latest version of its mobile operating system Android 4.3 Jelly Bean official. While the update isn’t a major one, it brings a whole lot of new features which will be welcomed by most Android developers.

3g, 4g and Broadband Services Upheld Online Retail

3G, 4G and broadband services have brought a revolution in the usage of internet and its applications. The fast increasing services have made many online businesses much easier and quicker. Online retail is a one such fast growing industry that has exhibited extensive expansion with growing internet 3G, 4G and Broadband services.

Online retail fulfills user’s requirements at their doorstep. It offers every variety of personal products, family products or household products and even industrial products and services. Online retail has enabled the hassles of going to markets thereby saving time and energy and overcoming weather constraints and distance constraints. You can buy products of your choice round the clock and on 365 days of the year, far beyond the closing periods of local markets. The industry has sourced many retailers, wholesalers, manufacturers and individuals with supply chain and marketing avenues. Any one has a wide choice on hundreds of websites available all over the world. You only need to select the product of your choice and requirement and pay online and the product will deliver to your doorstep in a very short time span.

The continuous improvement in internet speed has made online shopping effortless. Every step of shopping can be executed much more conveniently than before. The fast downloading of sites enable to surf your product through number of pages in just no time. Further, payment through net banking, credit cards or debit cards, is much safer and quicker. The broadband, 3G and 4G services allows faster downloading and uploading of information and connecting to servers at a great speed eliminating conventional hanging of payment pages thereby facilitating secure transactions timely. The fast speed has invited even non internet users to shop online.

3G and 4G services have enabled uninterrupted use of internet services in highly mobile modes as well such as train and cars. One can stay online through laptops and mobiles not only in stationary modes but in high and low mobile modes also. Thereby offering edge to online retailing as now everyone has the option to shop even while traveling from one place to other. With this ever growing internet the growth of online retail is a complimentary.

Google Panda Update Confirmed : The "Softer" Panda Algorithm

Update: Google confirmed there is a Panda update going out now that is "more finely targeted."

Tips to Recover from Penguin 2.0

Penguin 2.0 has just rolled out. Brace for impact. For the approximate 2.3% regular US-English queries that it affects, many SEOs have been waiting to see if the traffic to their website will be negatively affected.

While many black-hat practitioners that were affected by Penguin 1.0 can only hope their rankings don't plunge further into the depths of obscurity, the rest of us are crossing our fingers and hoping that we made it through relatively unscathed.

However, if your website was affected by Penguin 2.0, there are a few things you can do to ensure that your website gets back on the straight and narrow. And remember: the majority of positive comebacks after Google algorithm updates are from websites genuinely wanting to provide the best possible website for users instead of those just looking to skirt by until the next Google Zoo animal is released.

If you were affected by Penguin 2.0, read on. I've done my best to guess what Google has changed, based on information from Matt Cutts prior to the launch of Penguin 2.0, as well as what Google aimed to solve with Penguin 1.0. As the SEO community performs tests and learns more information about specifics of Penguin 2.0, the collective knowledge of the update may change. For now, if you've been hit and are looking for likely answers, here's what you need to do to recover your rankings.

1. Learn From Your Mistakes

The previous Google algorithm updates have already told us what Google is looking for-- great content, natural link profiles (both inbound and outbound), and an organic, natural link velocity that steadily increases month by month. If you were penalized by previous Panda or Penguin updates, then it's time to make the changes necessary to get back into Google's good graces.

If Panda and Penguin 1.0 were slaps on the hand, then consider 2.0 the wake-up you need to get your website completely back on track. The next updates will be even more intuitive and stringent, so making those big content-focused changes now can prevent even further lost traffic in the future.

2. Stop Shady Practices

A crucial step toward recovering from Penguin 2.0 is to stop all "shady" practices as determined by Google. This includes unnatural link building, and spammy or keyword-stuffed onsite content.

Besides looking for these types of black hat practices, Google is getting better at recognizing when sites are trying to be deceitful, especially when it comes to focusing on typically-spammy search queries, catching sites that are participating in link swapping schemes, and content that contains keyword stuffing or unnatural links. The easiest step toward recovering from Penguin 2.0 is to stop these sorts of practices all together.

3. Pick up The Pieces

The bridge between destruction and normalcy is the recovery phrase, which may take weeks or months, depending on the website and level of black hat SEO practices that Google believed they were involved in.

If you believe that your website was penalized because of shady link building practices (which is likely if you were hit by Penguin 2.0), you'll need to identify what links could be causing you harm, and then attempt to have them removed. Any links you fail to get removed, be sure to disavow. 

To identify what links could be causing you harm, use a tool like Open Site Explorer or Majestic SEO. Alternatively, have a professional perform a link profile audit to identify harmful links for you. Here's a step-by-step walkthrough I wrote that describes how to audit your own link profile.

You can disavow links through Google Webmaster Tools. This tool should be used with caution and only after personally reaching out to these websites to get the links removed. I recommend disavowing all harmful links (even ones that have been successfully removed); it can't hurt.

Besides attempting to clean up your external link profile, you should also do a comprehensive audit of all pages on your website and make a list of what needs to be done internally. Work on publishing only high-quality content that provides value to the reader and includes only natural anchor text and useful internal linking. Make sure you are correctly set up for Google Authorship, and never use any keyword stuffing or unnatural language that may make Google think you are attempting to make your content appear to be something it's not.

4. Put Best Practices in Place

Once you begin to clean up the damage, it's time to set a plan for moving forward. This can include a recovery plan, depending on how extensive your website is, which may include targeted goals for rewriting all website content or the steady removal of any lingering inbound links acquired via black-hat methods.

After these goals are set, the emphasis should be on strictly implementing best practices for all future websites and content creation. All content and website links should:

Use natural language

Use natural anchor text, and only when it provides value

Focus on providing the highest quality content

Create value for humans instead of the search engines

Contain NO black hat SEO practices

The SEO team should work closely with the content developers to flip the focus and message back onto providing quality over quantity, as well as a natural variety across content platforms. For instance, twenty poorly written articles about buying dresses online for an e-commerce clothing website aren't going to fair as well as four well-written, seasonal guide blog posts, an e-book on style or fashion, and a robust social media profile all about fashion and style.

For many SEOs who worked in the era where anything goes, these algorithm updates are an unsettling change that has been difficult to learn. However, when it comes to SEO, websites should take on an "adapt or die" mentality, as search engines are becoming more intuitive as to both what a user is searching for online and the quality of the websites that want to provide it.

By JaySon DeMers

Happy Mother's Day

My Day Starts and End with a word called "MOM" - So Happy Mother's Day to All MOM"s

Google Project Glass - Awesome Video